Radio Ad Scripts
Radio advertising can be an effective way of reaching dog owners. The cost of radio advertising varies across the state, but it can be a cost-effective option for regional areas.
At the completion of a paid advertising campaign, many radio stations are often happy to use the ad as a Community Service Announcement (CSA) to fill unpaid gaps in their schedule. Or stations might want to take the lead in promoting positive community messages during peak time!
The radio ads below were developed by the NSW EPA Stormwater Trust, who have kindly provided permission for their use in Victoria. For copies of the audio files, please contact the Litter Champion. The audio file is included on the CD ROM but not the website.
Radio Ad Script 1
A 30 second radio advertisement featuring the voice of world champion Australian surfer Layne Beachley was produced by NSW EPA Stormwater Trust. Pets were one of the topics featured in a range of stormwater issues.
Usage guideline: This advertisement is available to use ONLY as a Community Service Announcement (CSA). A script in Spanish was also developed.
English
It's your duty to pick up after your dog. Hi, I'm Layne Beachley, and here are some helpful hints to keep our waterways healthy. Next time you take your dog for a walk, please pick up after it. Stepping in it is bad enough. But worse yet, it all washes into our waterways. So please, don't turn our waterways into a smelly toilet. Clean up after your pet.
Insert council message for 2 to 3 seconds.
Download audio file
Spanish
Taking your dog for a walk? Don't forget to pick up your dog droppings.
When dog droppings are left on the ground, the rain can wash them straight into out stromwater drains along with anything else you hose or drop into gutters.
They go into our waterways, untreated, polluting the water your family swims in and poisoning fish and other marine life.
You can help by picking up your dog's droppings.
Radio Ad Script 2
Approach your local radio station to produce an ad from this script. Include your contact details if applicable.
Imagine 900,000 dogs in Victoria and the 90 tonnes of droppings they produce every day!
When dog droppings are left on the ground, the rain can wash them straight into out stormwater drains along with anything else you hose or drop into gutters.
They go into our waterways, untreated, polluting the water your family swims in and poisoning fish and other marine life.
You can help by picking up your dog's droppings.
