Advertising slogan: Don't Waste Our Park

Don't Waste Victoria / Do The Right Thing

The Beverage Industry Environment Council, EcoRecycle Victoria and the Victorian Litter Action Alliance are combined in strong support for the Don't Waste Victoria / Do The Right Thing anti-litter campaign. This campaign is now available free of charge to Victorian councils and regional waste management groups.

You can use this slogan for free in your local program, for example, 'Don't Waste [your park's name] Park'.

BIEC will provide local governments and regional waste management groups with free campaign artwork for use on bin signs, bumper stickers, display signs, product icons and a range of other promotional tools.

Prior Approval Is Required*

Step one: for more information on how you can use Don't Waste Victoria / Do The Right Thing-and a guide for preparing campaign artwork-please visit www.biec.com.au, click on Don't Waste Victoria and go to the PDF file at the bottom of the text; or send an e-mail to biec@biec.com.au.

Step two: simply send a letter seeking permission to use Don't Waste Victoria / Do The Right Thing explaining how you intend to use the campaign, together with a sample of the artwork components of the proposed campaign and your contact details, to Maree McCaskill, The Do The Right Thing Foundation, 9 Glebe St, Glebe, NSW 2037; email biec@biec.com.au; fax 02 9518 6577.

How to use Don't Waste Victoria

Psychologically, Don't Waste Victoria / Do The Right Thing delivers a positive pitch, based on the findings of six year's of Littering Behaviour Studies, and has been designed to gently encourage people to 'Do The Right Thing' with their waste. The Don't Waste campaign message can be tailored to support local events, busy public spaces and natural places.

How the Campaign may not be used. Because Don't Waste Victoria / Do The Right Thing is designed to convey positive messages to the community; signage, stickers and other educational materials warning of penalties, prosecutions and other kinds of sanctions are not permitted and will not be approved for use under the Don't Waste Victoria / Do The Right Thing campaign.

Compulsory Acknowledgement. The following paragraph must be included in all media, promotional and educational support materials: 'Don't Waste Victoria has evolved from Do The Right Thing-one of the most successful behaviour-change campaigns in Australian history-which was responsible for a 70 per cent reduction in litter across Australia during the 1980s. Don't Waste Victoria / Do The Right Thing is proudly sponsored by the Beverage Industry Environment Council, EcoRecycle Victoria and the Victorian Litter Action Alliance.'

* Please note that unauthorised users of Don't Waste Victoria / Do The Right Thing, the campaign icons or slogans, will face legal action by The Do The Right Thing Foundation.

Do The Right Thing and Don't Waste Australia are registered trademarks of the Beverage Industry Environment Council.