What's in a campaign name?
Public awareness and behaviour change campaigns are a rich breeding ground for taglines, slogans and plays on words, and litter campaigning is no different.
Encapsulating the message
Below are a few campaign examples, some you'll be familiar with, others not.
These won't help you run a better litter prevention program, but it does remind us that a good slogan can do a lot of things:
- Give the program an identity, and give you a simple way to talk about its purpose.
- Slogans lend themselves to communication tools such signage, print, web and merchandise.
- They can encapsulate the key message.
The challenge is to be original for the circumstances, and to test your slogan before pinning everything on it.
A somewhat humorous example comes from the BBC in the UK. The Stamfordham Parish Council chastised a community activist in March 2012 for using the "Don't be a Tosser" slogan. The signs were considered "inappropriate" and "offensive". This was even though 'Don't be a Tosser' is a national car littering campaign in the UK.
The lesson though is that slogans are a condensed form of language which may not translate well in all circumstances and cultures.
Litter Campaign Slogans - Past And Present
Butt litter - Don't be a Tosser. Not a Good Look. Butt it, Bin it. Butt FREE City. Bin your Butt. Clean up your Butts.
Dog poo - Doggy Doo. Doggy Don't. Stoop and Scoop. POO-ch Pouch. Poo Power! Community Watch-Dog.
Roadside and Dumping - Secure your load. Too lovely to litter. Your litter You're responsible. Dumping, it's Dumb. Don't Rubbish Our Streets. Liveable lanes.
Recreational contexts - No Cuts No Butts. Bin it or Swim in It. Don't Waste our Park. Good Clean Game.
Important: A number of the campaign names above may have copyright and trademark restrictions on their use.